Finding the perfect domain name for your online store is essential. It’s not just about finding something catchy, memorable, and unique. There are many factors to consider before settling on a domain name.
In this post, we’re going to share with you how to find the perfect domain name for any type of ecommerce website, may it be for clothing stores, electronics stores, furniture stores, etc.
Why is it important to have the perfect domain name for your online store?
The answer is simple: You want people to know that they’re in the right place when they visit your site. If you don’t have the perfect domain name, then you’ll lose out on potential customers because they won’t recognize where they are.
You need to make sure that the domain name you choose has a good balance between being easy to remember and still having some uniqueness to it.
You also need to make sure that your chosen domain name doesn’t conflict with another company or brand name. This can cause confusion among visitors who might think that you’re selling the same products as them.
How do you find the perfect domain name for your online store?
1. Choose a Domain Name That Works for Your Brand
Before you register any domain names, ask yourself these questions: What does my brand stand for? How am I going to promote my products/services?
For example, if you run a clothing boutique, you may decide to go with “clothingboutique.com”. This domain name works perfectly for your brand.
However, if you plan to sell books, you may opt for “bookstore.com”. Again, this domain name works perfectly for you.
2. Consider Your Target Audience
Do you plan on targeting men or women? Do you cater to children or adults? Think about the demographics of your target audience.
Are you trying to reach a specific group of customers? Maybe you want to attract families, young professionals, or retirees.
Knowing your target audience helps you narrow down the number of potential domain names you should explore.
3. Find Out What People Search for Online
Google Analytics is one of the most popular tools used to analyze traffic on a website. Using Google Analytics, you can see what keywords people are searching for on your site.
It’s important to note that these keywords aren’t necessarily related to your niche. However, they give you insight into what people are interested in.
So, once you’ve found out what people are searching for, you can start thinking about possible domain names.
4. Pick a Domain Name That Makes Sense
Domain names should be short, simple, and memorable. Remember, most people won’t remember your company name after two weeks.
Make sure your domain name is catchy and unique. Avoid using generic terms such as “shop”, “website”, “business”, and ‘company”. These terms are too general and don’t tell visitors anything about your brand.
Instead, choose something specific such as “shoesforwomen.com”, “cookingchicken.com”, or “online-shopping.net”.
5. Check Out Other Domains Before Buying One
Before buying a domain, check out similar sites.
This will give you an idea of what kind of traffic you can expect.
Plus, you’ll see what type of content visitors are looking for.
Once you’ve found a domain that works well for you, buy it immediately.
That way, you’ll avoid paying fees to another company later down the line.
6. Make Sure Your Domain Name Includes Keywords
Keywords are search terms used by Internet users to locate websites. They include common phrases such as “best shoes”, “how to cook chicken”, and “online shopping”.
When searching for a domain name, users enter keywords into a search engine. Search engines rank websites based on how relevant those keywords are to each site.
So, if you pick a keyword-rich domain name, your chances of appearing higher in search results will improve.
In addition, if you select a keyword-rich domain, you will attract potential customers who are searching for information related to your niche.
7. Avoid Using Numbers in Your Domain Name
Numbers in your domain name can cause problems.
Let’s say you sell shoes. You might want to use shoeingbusiness.com. However, if you happen to have a number in your domain name, such as shoe12345.com, you’ll run into trouble.
People may assume that you sell shoes, and they might accidentally buy something else instead.
Instead, avoid using numbers in your domain name.
8. Avoid Using Hyphens
Avoid hyphenated domain names.
Hyphens are used to separate two words in a sentence. They’re usually used to connect nouns and adjectives.
For example, you wouldn’t use a hyphen to separate the words “business” and “management”. However, you would use a hyphen to connect the words “business management”.
Using hyphens in your domain name is confusing and unprofessional.
A domain name without hyphens is easier to read and spell. Plus, it’s more memorable.
9. Select a Short URL
There are a lot of benefits when you choose a short URL for your domain name.
First, it makes your website easy to share with others.
Second, it helps Google to immediately understand what your website is all about.
Third, it lets you create a memorable link without too much fuss.
10. Choose a Top-Level Domain (TLD)
The top-level domain (TLD) is the last part of your domain name. It tells people where your website is located.
You should always choose a TLD that matches your business. For ecommerce sites, a .com is the way to go.
It is also important to note that some TLDs are available only to certain countries. So, make sure you know which one you need before purchasing.
11. Use A Domain Name Generator
A domain name generator is a tool that helps you create a domain name for your website.
Some generators are free, while others cost money.
Just search “domain name generator” or “website name generator” on a search engine and you’ll find many options.
12. Don’t Be Afraid to Try New Things
Sometimes, the best domain names are the ones you haven’t thought of yet.
Try thinking outside the box.
What makes your company unique? What does your brand represent?
Think about what you’d love to call your website. Then try to incorporate that idea into your domain name.
Whatever you decide, make sure it’s catchy and memorable.
13. Pick a Domain Name That Has Potential To Grow
If you plan to build an online store, then you should consider buying a domain name that has potential to grow.
This means that the domain name you purchase must be able to accommodate future growth.
14. Make Sure Your Domain Name Works Well on Social Media
You also need to make sure that your domain works well on social media.
In fact, you should test your domain name on Facebook and Twitter.
Make sure that your domain name also shows up correctly on mobile devices, desktop computers, and tablets.
If it doesn’t, then you need to change it.
That’s because search engines rank websites based on how easily users can navigate your site.
So, if your domain name isn’t optimized for mobile devices, then you’re missing out on traffic.
Plus, if your domain name doesn’t show up properly on social media sites, then you’re missing opportunities to connect with your target audience.
So, make sure that your website is optimized for mobile devices, desktop computers and tablets. Then, make sure that your domains name appears correctly on social media sites.
15. Get Help from a Professional
If you still haven’t found a suitable domain name after trying everything mentioned above, then you should hire a professional to assist you.
Professional domain registrars specialize in helping people find the perfect domain name.
They can help you find the perfect name within minutes.
Connect with Us Now!
We’ll help you get started today.
Our team will be happy to answer any questions you have.