How to Choose a Domain Name

August 22, 2022

Choosing a domain name is crucial because it will determine how many visitors you get. A great domain name makes it easy for people to find you online. It also helps build trust with potential customers.

Thousands of domains are available, but not every one is worth buying. In this article, we'll share the top tips for choosing a domain name that works well for your business.

We've tested dozens of domain names over the years and found that these tips work very well. They will help you choose a domain name that converts into sales, and they save you from wasting hundreds of dollars on a lousy website.

Read more here: 5 Essential Elements Every Website Needs

Choose a Domain Name That Works For You

Choosing a domain name is critical in setting up your website. Search engines prefer it when you make your domain name short, memorable, and easily understood.

The most important factor when choosing the perfect domain name is to find one that works for you. To help you along, you can try a few domain name generators. Do some brainstorming and come up with several ideas. Then narrow down your list to three or four options. Once you've chosen your top choices, try them out on friends and family members to see which ones work well.

Once you've narrowed your list, use tools like Google Domains to compare prices and features. Also, consider whether you'd instead register your domain name through GoDaddy or another registrar.

Many online services offer free domains if you're not comfortable registering your domain name. Some examples include Bluehost, Hostgator, and 1and1.com.

Be Original - Be Unique

There are many ways to find a great domain name. But there's only one right way to find a unique domain name. And that's to be original.

You won't stand out from the crowd if you're not original. So, when searching for a domain name, avoid generic phrases like "example.com." Instead, search for words that describe your business, product, or idea to users.

This includes words that describe the type of content you offer (e.g., "blogger tips"), the industry you operate in (e.g., “web design”), or the services you provide (e.g.,“photography”).

Remember that shorter names are better than longer ones when looking at domains. You should avoid long words that take up multiple letters, such as “www.myawesomebusinessname.com.”

Also, avoid hyphens (-) because they can cause confusion between words. Hyphenated words are harder to spell, making them harder to remember.

Finally, avoid numbers in your domain name. Numbers are hard to pronounce, especially for non-native English speakers.

Instead, use words that are easy to say and spell. Examples include “foodietips.com” or “photojournalisttips.com.”

Use a Word that Will Sound Familiar To People

When choosing a domain name, use a word that sounds familiar to people. This makes it easier for them to remember your site and increases their chances of returning.

The most important factor when choosing a domain name is to avoid words that sound too generic. Generic names include.com,.net,.org, etc. These are usually associated with large companies and businesses, not individuals.

Instead, try to find a unique, memorable name that includes your company name, product line, or brand. For example, if you sell dog food, you could choose a domain name like www.dogfoodsforpeople.com. Or, if you're selling a specific cooking appliance, you could choose a name like www.cookingappliancesbyme.com.

If you're having trouble coming up with a great domain name, consider buying a domain name from another person who already owns it. Then you can change the site's content to reflect your business.

Pick a Short but Descriptive URL

When picking a domain name, be careful not to pick a long, descriptive URL. Too many words mean too many characters, making it harder to remember and type. Instead, use short, descriptive URLs that are easy to order and remember.

The shorter, the better. So when picking a domain name, keep this rule in mind: Pick a short, memorable domain name that describes your site's content.

For example, if you're selling a product called "Pizza Sauce," you should consider naming your domain "pizzasauce.com." This makes it easy to remember because it's only two letters longer than "pizza.com."

Another great tip is to avoid numbers at the end of your domain name. Numbers are hard to remember, especially since most browsers automatically add them to your address bar.

Instead, try adding some punctuation after your domain name, like "pizzasauces.com." Punctuation helps break up the monotony of a number-only domain name.

Make Sure Your Web Site Has a Good Page Rank

The most important factor when choosing a website name has a good page rank. The most notable search engines (like Google, Bing, Yahoo!, etc.) should rank your website higher in broad searches.  

Short names are easier to remember, especially when building a brand. But be careful not to go too fast because it may become hard to find.

If you're not familiar with this term, here's a quick explanation: Search engine optimization (SEO) is the process of making your website appear at the top of search results pages. SEO involves many factors, including content, design, backlinks, etc.

The higher your page rank, the better your chances of being found online. So, if you're looking for a website name, ask yourself this question: Is there anything about my website that would prevent me from getting a high page rank?

If you answered yes, you need to change your website name. Otherwise, keep searching until you find a name that fits your needs.

Use tools like Google Analytics, Alexa, Compete, Quantcast, and others to determine whether your website has a good page rank. These tools give you insight into your website's popularity and performance. They also tell you where your website ranks among similar sites.

Choosing a domain name for your website isn't always easy. But if you follow these steps, you should have no problem finding a memorable and unique character. Start by brainstorming ideas. Then narrow down your choices based on your audience and purpose. Finally, choose a name that will work well across multiple platforms (like social media) and won't conflict with any existing domains.

See more: What Is a Domain Name? A Beginner-Friendly Guide

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