Newsletter management service costs have no single standard price. Public listings range from $150 per month for formatting and sending a client-written email to more than $2,000 per month for high-frequency operations that include automations, multiple lists, testing, and analytics. Much of that gap comes down to scope. Some providers include copywriting and design, while others expect you to supply the content or charge separately for setup, migrations, platform fees, or added audiences. Send frequency matters just as much, so a quote for one monthly edition and a quote for weekly sends are rarely comparable until you check what each one includes.
Software is a separate cost that many buyers overlook. Kit lists a free plan and paid pricing that starts at $33 per month for 1,000 subscribers, while Mailchimp’s free tier is capped at 250 contacts and 500 monthly sends. Outsourcing also does not transfer your legal responsibility. Under the CAN-SPAM Act, commercial email must offer an opt-out mechanism that can process requests for at least 30 days, and opt-out requests must be honored within 10 business days. A business cannot contract that duty away to another company, so a service fee should clearly cover the operational work you need. You should also confirm who handles unsubscribes and list hygiene.
Key Takeaways
- Newsletter management service prices have no single standard, ranging from $150 per month for formatting and sending a client-written email to more than $2,000 per month for high-frequency operations, and scope explains most of that gap.
- Quotes from newsletter management providers are only comparable after matching the number of sends per month, the length and origin of each edition, the tasks included, and any setup or migration charges.
- Software fees are a separate cost, since Kit’s Creator plan starts at $33 per month for 1,000 subscribers and Mailchimp’s free tier is capped at 250 contacts and 500 monthly sends.
- Outsourcing does not transfer legal responsibility under the CAN-SPAM Act, which requires opt-out requests to be honored within 10 business days, so businesses should confirm who handles unsubscribes and list hygiene before signing.
- Businesses should model their total cost at 1,000, 5,000, and 10,000 subscribers before signing, because software and service fees can rise at list-size breakpoints.
What Newsletter Management Services Typically Charge
Newsletter management is usually priced in one of three ways: a fee per edition, a monthly retainer, or a charge per campaign. Each model fits a different sending schedule, so decide how often you need to send before comparing numbers.
Per-edition pricing is the simplest to read. One example is a single send-ready edition of 500 to 700 words for $500. The provider delivers it seven business days after receiving your complete intake. If you continue with an ongoing plan within 10 days, the $500 is credited toward that plan. This model suits a business that sends occasionally or wants to test a provider before committing to a longer arrangement.
Retainers are where send frequency starts to dominate the comparison. Two editions a month cost $750 per month, while weekly editions start from $1,500 per month. A monthly fee looks larger than a single edition price, but it may be the more economical choice once you send regularly. Check whether the editions have a set length, because a retainer that covers 500-word editions is not the same product as one that covers longer features.
Tiered plans follow the same logic. Operations packages built around one send per week, two sends per week, and unlimited weekly sends are priced at $749, $1,049, and $2,249 per month. The jump at the top tier usually reflects more than volume. Higher tiers may add unlimited lists, automations, A/B testing, paid acquisition work, and analytics, so confirm which of those features you actually need.
Per-campaign billing is a third route. A weekly sending service might cost $1,000 per month, or $250 for each campaign. Some offers of this kind also propose an initial three-month engagement. Ask whether you can end the arrangement sooner if the results are not what you expected.
When you hold two quotes side by side, match them on four points: the number of sends per month, the length and origin of each edition, the tasks included (writing, design, testing, reporting, list cleaning), and any setup or migration charges. A quote that includes drafting a 600-word edition is not comparable with one that only formats text you have already written. Those details explain more of the price difference than the headline figure does.
Scope and Software Fees Behind Every Quote
Scope determines what a quote is actually worth, so before comparing totals, list the tasks you expect the provider to handle. Ask whether the price covers writing, design, proofing, sending, list cleaning, reporting reviews, and automations. A quote that covers sending alone leaves the writing and list maintenance with you, even when its monthly figure looks similar to a fuller package.
Setup and migration work is a common add-on. Some providers charge separately to move an existing subscriber list into a new platform, to build a welcome automation, or to add a second audience, such as past customers who never joined the main list. Platform fees may also sit outside the service price, so ask for the software cost in writing.
Software is a cost of its own. Kit’s free plan is listed at $0 per month for up to 10,000 subscribers, but the Creator plan, at $33 per month for 1,000 subscribers, is the tier that includes visual automations and email sequences. If you plan to run welcome series or follow-up emails, you may need that paid tier from the start, regardless of how small your list is.
Free plans also have limits that arrive sooner than many buyers expect. Caps on contacts, monthly sends, and daily sends are separate, so you can hit one long before the others. One free plan limits daily sends to 250, which means a large segment send can be blocked even when the monthly allowance is far from used.
Model the cost at 1,000, 5,000, and 10,000 subscribers before you sign. Check whether the software price rises at each breakpoint, whether the service fee is tied to list size, and whether extra audiences are billed separately. A plan that looks affordable at 800 subscribers can cost noticeably more once the list crosses the next threshold.
Legal Duties That Stay With Your Business
Outsourcing the sending does not transfer the legal duties that come with a newsletter. Under the CAN-SPAM Act, commercial email must include an opt-out mechanism that can process requests for at least 30 days, and senders must honor each opt-out request within 10 business days. Regulators are explicit that a business cannot contract away its legal responsibility by hiring another company to handle email marketing. Both the business being promoted and the sender may be held responsible if those rules are broken.
Gmail’s sender guidelines add technical requirements for bulk senders. Your domain needs email authentication through SPF and DKIM, which show that messages genuinely come from the domain they claim to come from. DMARC builds on those checks by telling receiving servers what to do with messages that fail them. Gmail also expects an easy unsubscribe option in bulk mail.
Setting up these records requires access to your domain’s DNS settings. If a provider sends from your domain without that access arranged in advance, the newsletter may land in spam even when the content is strong. Confirm who will create the records, who will maintain them when you change sending platforms, and who can edit them if something breaks.
Unsubscribe handling needs the same clarity. Ask how opt-out requests reach the provider, how quickly they are processed, and whether the provider removes unsubscribed and bounced addresses from every list, including any secondary audiences. A provider that checks for opt-outs only once a week leaves less room inside the 10-business-day window than you might assume.
When you compare quotes, ask directly whether authentication setup, unsubscribe processing, and list cleaning are part of the monthly price or billed as separate setup work. A quote that covers only sending leaves these compliance tasks with your team, whatever the headline figure says.
Mailchimp: Widely Used Starter Option
Mailchimp is an online marketing platform for building contact audiences and creating, scheduling, and measuring email campaigns, including newsletters and automated messages. You can start a campaign from a predesigned template or a drag-and-drop template, or edit the code yourself. Reports show metrics such as opens and clicks, so you can see which editions your readers actually open.
Testing and automation depend on the plan you choose. A/B tests can compare subject lines, sender names, content, or send times, and the Standard plan and higher add multivariate testing. Its integrations can sync data from connected apps, and its Shopify integration can sync customer and order data for targeted campaigns.
Mailchimp suits small businesses and solo newsletter senders who are starting with a small audience. Larger marketing teams that need more contacts, users, and advanced tools can also use it. TechRadar’s 2026 review notes, however, that the value can weaken for teams that need deeper CRM functionality or more granular segmentation.
The free plan costs $0 and includes up to 250 contacts, 500 monthly sends, a daily limit of 250 sends, one audience, and one user seat. If your account exceeds 250 contacts, Mailchimp places a hold on sending until you reduce the total or upgrade. Paid plans start at $13 per month for Essentials and $20 per month for Standard, and both come with a 14-day free trial.
At a glance
- Best for: small businesses and solo senders starting with a small audience, plus larger teams that need more contacts and advanced tools
- Pricing: Essentials from $13 per month and Standard from $20 per month, depending on contact tier
- Free Plan or Trial: free plan at $0; 14-day free trial for Essentials and Standard
- Subscriber or Send Limits: free plan capped at 250 contacts, 500 monthly sends, and 250 sends per day
- Integrations: connected apps for customized messages, plus Shopify sync of customer and order data
MailerLite: Low-Cost Option With Free A/B Testing
MailerLite is an email marketing service for creating and sending newsletters and campaigns, organizing subscribers, and building automated email journeys. It also offers signup forms, landing pages, and website tools, so creators, bloggers, and small businesses can grow an audience and email it from one account. Its drag-and-drop editor works with customizable templates designed for phones and tablets.
Its most distinctive feature for budget buyers is A/B testing, which covers campaigns, automations, forms, pop-ups, and landing pages, not just the email itself. Multivariate testing is limited to the Comfort and Power plans. More than 100 integrations, including Shopify, WooCommerce, WordPress, and Zapier, along with an API for custom connections, keep the subscriber list linked to your store or website.
The main drawback is the free plan’s size. It allows 250 active subscribers and 2,500 emails per month, and exceeding either limit can pause campaigns and automation emails. EmailToolTester also flags the 250-subscriber cap and the limits on forms, automations, landing pages, and websites as constraints for growing lists. New accounts can try premium features for 14 days without a credit card, after which those features require a paid plan.
Paid pricing scales with list size and sending needs. Larger teams can move to higher-tier plans as their subscriber counts grow.
At a glance
- Best for: creators, bloggers, and small businesses that want email and audience-growth tools together
- Pricing: Comfort from $12 per month and Power from $25 per month, varying by plan and subscriber tier
- Free Plan or Trial: Free plan at $0; premium features available for 14 days without a credit card
- Subscriber or Send Limits: Free plan capped at 250 active subscribers and 2,500 emails per month
- Integrations: More than 100, including Shopify, WooCommerce, WordPress, and Zapier, plus an API
AWeber: Creator-Focused Newsletter Platform
AWeber is an email marketing and newsletter platform aimed especially at small businesses, creators, and organizations building an audience. Users create and send newsletters, manage subscribers, build signup forms and landing pages, and set up automated campaigns, including welcome messages for new subscribers. It also connects with more than 750 tools, including Shopify, WordPress, PayPal, Facebook, and Zapier, which helps a website and sales setup stay linked to the mailing list.
The drag-and-drop builder and email templates are the features most users notice first. TechRadar reports more than 600 pre-built templates, though it also notes that the editor can feel confusing when you apply a template. Automation workflows, split testing on eligible plans, and reporting round out the core toolset.
The free plan allows up to 500 subscribers, 3,000 monthly sends, one list profile, and one workflow automation. Paid Lite starts at $15 per month, or $12.50 per month billed annually, with 10 sends per subscriber. Plus starts at $30 per month, or $20 per month billed annually, with 12 sends per subscriber. In its August 2026 review, EmailToolTester identified Lite’s caps of one custom segment, three landing pages, and three automations as limitations. The 14-day free trial gives access to Lite or Plus, and the paid subscription starts automatically when the trial ends.
At a glance
- Best for: small businesses, creators, and organizations building an audience through regular newsletters
- Pricing: Lite from $15 per month ($12.50 billed annually); Plus from $30 per month ($20 billed annually)
- Free Plan or Trial: Free plan for up to 500 subscribers; 14-day free trial of Lite or Plus
- Subscriber or Send Limits: Free plan at 3,000 monthly sends; Lite at 10 sends per subscriber; Plus at 12 sends per subscriber
- Integrations: More than 750 tools, including Shopify, WordPress, PayPal, Facebook, and Zapier
Brevo: Formerly Sendinblue for Growing Lists
Brevo, formerly Sendinblue, is an email and multichannel marketing platform for creating and managing newsletters, campaigns, contacts, and customer communications. Its drag-and-drop editor, templates, automation, and built-in CRM cover the core work of running a newsletter program. Its A/B campaign tool can test subject lines or email content, then select a winner by open or click rates and send it to the remaining recipients.
Brevo suits individuals and small businesses getting started, as well as growing businesses and larger marketing teams. TechRadar describes it as a fit for small and medium-sized businesses, while noting that its landing-page features are limited compared with dedicated landing-page tools. Plugins cover WordPress, WooCommerce, PrestaShop, and Shopify, which helps if your newsletter sits alongside an online store.
Plans are organized around email volume, and on paid plans, contact storage is also limited by tier. The free plan costs $0, has no time limit or credit-card requirement, allows 300 email sends per day, stores up to 100,000 contacts, and runs automation for up to 2,000 contacts. The Starter plan starts at $9 per month and includes no daily sending limit, 5,000 monthly sends, and storage for up to 500 contacts.
The free plan leaves out email A/B testing, and emails sent on it display Brevo branding. Its daily sending cap and automation restrictions can push active newsletter publishers toward a paid plan sooner than their list size alone would suggest.
At a glance
- Best for: individuals, small businesses, and growing teams that send newsletters and campaigns regularly
- Pricing: Starter plan from $9 per month, with paid tiers organized by email volume
- Free Plan or Trial: free plan at $0 with no time limit or credit-card requirement
- Subscriber or Send Limits: free plan allows 300 sends per day, storage for 100,000 contacts, and automation for 2,000 contacts; Starter includes 5,000 monthly sends and storage for 500 contacts
- Integrations: WordPress, WooCommerce, PrestaShop, and Shopify
GetResponse: Newsletters Plus Automation Tools
GetResponse is an email marketing and automation platform for creating, sending, and managing newsletters and campaigns. It also builds subscriber lists through signup forms and landing pages. Its drag-and-drop editor and newsletter templates work alongside autoresponders, visual automation workflows, audience segmentation, and A/B testing. Broader tools support multichannel marketing and ecommerce, with integrations for Shopify and WordPress.
The plan range suits solo marketers and small businesses as well as growing marketing and ecommerce teams. The Starter plan is listed at $19 per month on a month-to-month basis, or $15.58 per month when billed annually, for the 1,000-contact tier. Paid costs rise with list size, and more advanced automation requires a higher tier.
The free account is capped at 500 contacts and 2,500 messages per month across newsletters, autoresponders, A/B tests, and automation messages. Contacts added beyond 500 wait in a queue until the account is upgraded. New accounts get 14 days of premium features, after which they keep the free version unless they upgrade. Reviews also flag the lack of phone support and a steep price jump to the mid-tier plan.
At a glance
- Best for: solo marketers and small businesses, plus growing marketing and ecommerce teams
- Pricing: Starter from $19 per month month-to-month or $15.58 per month billed annually for the 1,000-contact tier; costs scale with list size
- Free Plan or Trial: free account at $0; 14 days of premium features for new accounts
- Subscriber or Send Limits: free plan capped at 500 contacts and 2,500 messages per month; paid plans offer unlimited email sends
- Integrations: Shopify, WordPress, Salesforce, HubSpot, and Airtable
ActiveCampaign: Automation-First Platform for Small Businesses
ActiveCampaign is a cloud-based email marketing and marketing automation platform aimed mainly at small and midsize businesses, though its tools can also support larger marketing teams. You can create newsletters and campaigns with a drag-and-drop designer and more than 250 pre-built templates, manage contacts, segment audiences, and send messages based on what subscribers do. Scheduled and date-based campaigns are included as well.
Automation is the platform’s main strength. Multi-step automations can respond to subscriber behavior, and connected apps can trigger follow-up campaigns across more than 1,000 integrations. A/B testing can compare subject lines, sender details, and email content, then send the winning version to the rest of the list. Publishers whose newsletters depend on welcome series or triggered follow-ups will find this depth useful.
The trade-off is cost. ActiveCampaign is a paid service with no permanent free plan. Its free trial lasts 14 days, allows up to 100 email sends and as many contacts as needed, and is limited to one user. TechRadar notes that the automation builder has a learning curve and that pipelines and deal management cost extra.
At a glance
- Best for: small and midsize businesses that rely on behavior-triggered automations, with larger marketing teams also in view
- Pricing: Starting prices for 1,000 contacts are $19 per month for Starter, $59 for Plus, $99 for Pro, and $179 for Enterprise when billed monthly, or $15, $49, $79, and $145 with annual billing
- Free Plan or Trial: No permanent free plan; 14-day free trial with up to 100 email sends and one user
- Subscriber or Send Limits: Email send limits are 10 times the contact limit on Starter and Plus, 12 times on Pro, and 15 times on Enterprise
- Integrations: More than 1,000 apps and integrations, with connected-app activity able to trigger automations
HubSpot: Marketing Data Connected to the CRM
Marketing Hub from HubSpot is an email marketing and marketing automation platform built into HubSpot’s CRM. Teams can create newsletters and campaigns, manage contacts, and track engagement in one place, with a drag-and-drop editor, responsive templates, and personalization tokens. The free tools also include a library of newsletter, welcome, and promotion templates.
The main appeal is having marketing and customer records together. Capterra reviewers value HubSpot’s templates, segmentation, and analytics, and the platform suits small businesses as well as larger marketing teams.
The limits show up quickly. Free tools allow two users and 2,000 marketing email sends per calendar month, with HubSpot branding, and free email automation is limited to one automated action. A/B testing is available only on Professional and Enterprise. Paid plans are sized by marketing contacts, and some reviewers say the cost rises quickly for a newsletter-only sender.
At a glance
- Best for: businesses that want newsletters, campaigns, and customer data managed together, from small businesses to larger marketing teams
- Pricing: the pricing page advertises Starter at $7 per month, Professional at $800 per month, and Enterprise at $3,600 per month
- Free Plan or Trial: free tools for up to two users, 2,000 marketing email sends per month, and HubSpot branding
- Subscriber or Send Limits: 1,000 marketing contacts on Starter, 2,000 on Professional, and 10,000 on Enterprise
- Integrations: more than 2,000 apps and web services
Salesforce: Enterprise Path With a Free Entry Point
Salesforce is not a single newsletter tool. Smaller teams can send marketing emails from its Free or Starter CRM suites, creating emails from templates, organizing audiences with customer data, and sending and tracking campaigns inside the same system. The Free Suite includes an email builder but caps sends at 100 per month, while Starter and Pro allow 2,000 sends per month.
Larger operations move to Marketing Cloud. Marketing Cloud Engagement adds tools for automating complex campaigns and A/B testing, which compares versions by open or click performance and can send the winner to the remaining subscribers. Marketing Cloud Next offers higher-tier cross-channel capabilities, and its Growth Edition is listed at $1,500 per organization per month, billed annually. Because the platform connects natively to Salesforce’s CRM, it suits teams that want newsletters tied directly to sales and service records.
The drawback is the cost step. Business News Daily describes Marketing Cloud as best suited to enterprise-sized businesses and large sales teams. It says the price and learning curve can make the platform a poor fit for small businesses that only need basic email marketing. Pricing changes often, so the Salesforce email marketing page is the place for current details.
At a glance
- Best for: small businesses already using Salesforce, and larger marketing teams with bigger budgets and advanced campaign needs
- Pricing: Starter Suite at $25 per user per month; Marketing Cloud Next Growth Edition at $1,500 per organization per month, billed annually
- Free Plan or Trial: Free Suite includes email templates and an email builder
- Subscriber or Send Limits: Free Suite limited to 100 email sends per month; Starter and Pro include 2,000 sends per month
Constant Contact: Large Template Library With a Short Trial
Constant Contact is an email and digital marketing service for small businesses and other organizations that want to build contact lists, create newsletters, send campaigns, and review engagement. Its main draw is the template library, which offers hundreds of email designs with a drag-and-drop editor. Contact management and open-and-click reporting are included, and integrations can sync contact, product, and sales data with Salesforce, Shopify, and Etsy.
Business News Daily selected Constant Contact as its best email marketing service for small businesses, citing its campaign creation tools. Subject-line A/B testing is included in Standard, which compares two subject lines and automatically sends the winner to the remaining audience.
There is no ongoing free plan. The free trial lasts 30 days and allows up to 100 total email sends. Each email delivered to one contact counts as one send. Paid plans start at $12 per month for Lite, $35 for Standard, and $80 for Premium, with the exact price based on contact tier. Monthly send allowances are 10 times the contact count on Lite, 12 times on Standard, and 24 times on Premium, and extra sends are billed at $0.002 each.
At a glance
- Best for: small businesses and organizations building contact lists and sending regular newsletters
- Pricing: Lite from $12 per month, Standard from $35, and Premium from $80, varying with contact tier
- Free Plan or Trial: no ongoing free plan; 30-day free trial limited to 100 total email sends
- Subscriber or Send Limits: monthly sends set at 10 times contacts on Lite, 12 times on Standard, and 24 times on Premium
- Integrations: more than 300 across all plans, including Google, Microsoft, Canva, Zapier, Shopify, and Eventbrite
Campaign Monitor: Agency-Friendly Design and Reporting
Campaign Monitor is an email marketing service for building subscriber lists, designing newsletters, sending campaigns, and tracking results. Its drag-and-drop templates work alongside audience segmentation, automated email journeys, A/B testing, and reporting. The company says its automation tools, including welcome sequences, help small and midsize businesses reduce manual marketing work. A/B tests can compare subject lines, images, and content, and reports track opens, clicks, shares, and bounces.
Integrations matter most for teams that manage several clients. Campaign Monitor’s integration directory includes more than 250 connections, among them Salesforce, WordPress, and Shopify, grouped into categories such as CRM, e-commerce, analytics, and signup forms. Its plans and agency features can suit small businesses, lean marketing teams, and agencies, and G2 reviewers describe the platform as user-friendly.
Cost is the main drawback. G2’s May 2026 pricing listing showed starting monthly prices of $13 for Lite, $31 for Essentials, and $171 for Premier. The official pricing page asks you to select a contact count before showing a plan price, and reviewers say costs can rise as subscriber lists grow. Some advanced features also require higher-tier plans.
The free option is a 30-day trial limited to 500 contacts and 500 emails, not an ongoing free plan. Once you move past the trial, the Lite plan lists 2,500 monthly sends. Because pricing changes often, the official Campaign Monitor site is the best place to check current plan details.
At a glance
- Best for: small businesses, lean marketing teams, and agencies managing several clients
- Pricing: Starting monthly prices of $13 for Lite, $31 for Essentials, and $171 for Premier, per G2’s May 2026 listing; costs rise with contact count
- Free Plan or Trial: 30-day free trial with limits; no ongoing free plan
- Subscriber or Send Limits: Trial capped at 500 contacts and 500 emails; Lite includes 2,500 monthly sends
- Integrations: More than 250, including Salesforce, WordPress, and Shopify
Drip: Ecommerce Newsletters Driven by Purchase Data
Drip is an email marketing and automation service built especially for ecommerce businesses. It sends newsletters and targeted campaigns based on what customers browse and buy. It also lets you build emails, manage contacts and segments, and run automated workflows such as welcome series, abandoned-cart reminders, and win-back campaigns. The feature page lists more than 50 ecommerce email templates, and A/B testing covers up to four subject lines or content variations per email.
Reporting is where Drip differs most from a general newsletter tool. It attributes orders to specific emails, so you can see which campaign produced a sale rather than only which edition was opened. Its one-click integrations with Shopify, WooCommerce, and BigCommerce keep purchase data flowing into the segments that drive those messages.
Drip suits online stores and other businesses that sell directly to consumers. It is a weaker fit for content-only publishers or creators who want a simple newsletter tool, because its strength lies in tying messages to shopping behavior. Forbes Advisor flags its cost compared with competitors and a learning curve as drawbacks.
At a glance
- Best for: online stores and businesses selling directly to consumers
- Pricing: $39 per month for 1–2,500 people with unlimited email sends; prices depend on active people and monthly send volume, and the official site has current details
- Free Plan or Trial: no permanent free plan; a 14-day trial without a credit card, during which unlimited sends are unavailable
- Integrations: Shopify, WooCommerce, BigCommerce, and more than 90 other platforms
Pabbly Email Marketing: Subscriber-Based Entry Tier
Pabbly Email Marketing is a web-based dashboard for creating, sending, scheduling, and tracking newsletters, promotional emails, and automated campaigns. It combines drag-and-drop, rich-text, and HTML editors with responsive templates, subscriber segmentation, and campaign tracking for opens, clicks, and bounces. Automation covers welcome and drip campaigns, so a new subscriber can receive a sequence without manual sending.
The low subscriber-based entry tier suits small businesses, bloggers, and growing lists. A free option is capped at 100 subscribers and requires no credit card, and the landing page also promotes a 30-day free trial with a 30-day money-back guarantee. Larger lists can move to the Unlimited plan, though Pabbly’s pages do not agree on prices. The landing page shows Standard at $17 per month for up to 10,000 subscribers and Unlimited at $69 per month, while its documentation lists Starter at $19 and Unlimited at $79. Even on the Unlimited plan, accounts above 25,000 subscribers can request a limit increase, subject to account review.
Sending is a separate cost layer. The built-in SMTP begins at 500 emails per day and can rise to 100,000 per day after review. High-volume senders can connect external providers such as Amazon SES, SendGrid, or Mailgun, and can use several at once to split sending or create backup routes, though each provider’s own limits still apply. Some G2 reviewers say the interface feels less polished than competitors’, advanced features take time to learn, and some integrations are limited.
At a glance
- Best for: small businesses, bloggers, and growing lists on a low entry tier, with larger lists moving to the Unlimited plan
- Pricing: Standard at $17 per month and Unlimited at $69 per month on the landing page, while documentation lists Starter at $19 and Unlimited at $79; current figures are on the official site
- Free Plan or Trial: free option for up to 100 subscribers with no credit card required; 30-day free trial and 30-day money-back guarantee
- Subscriber or Send Limits: built-in SMTP starts at 500 emails per day, rising to 100,000 after review; accounts above 25,000 subscribers can request a limit increase
- Integrations: external SMTP connections including Amazon SES, SendGrid, and Mailgun
MailGet: Legacy Name for Pabbly’s Campaign Tools
On its former official site, MailGet was presented as a bulk email marketing application for managing subscriber lists, building emails in a drag-and-drop editor, and setting up automated sending rules. The same site says MailGet is now Pabbly Email Marketing. If you find the older name in search results, the current product is the Pabbly version, and its features and pricing should be checked under that name.
The listed strengths go beyond sending. MailGet included list cleaning, signup forms, autoresponders, scheduled drip automation, automatic follow-ups to subscribers who did not open an email, open and click tracking, and email importing. Sending depended on an SMTP connection. The built-in option started at 500 emails per day and could increase over time, while external providers such as Amazon SES, SendGrid, and Mailgun applied their own limits and fees. A CMS Critic review found the template option less convenient because it relied on copying and pasting.
The former pages pitched MailGet at small businesses, bloggers, and senders who wanted campaign tools with control over delivery. Its prices were low but inconsistent. The app page listed $29 per month for 5,000 subscribers, while the separate pricing page listed $7 for the same count, so you should confirm current pricing before budgeting. Reader sentiment is mixed: WordPress.org shows four reviews averaging 2 out of 5 stars.
At a glance
- Best for: small businesses, bloggers, and senders who want campaign tools plus control over email delivery
- Pricing: $29 per month for 5,000 subscribers on the app page, with conflicting prices on the separate pricing page
- Subscriber or Send Limits: built-in SMTP initially allows 500 emails per day
- Integrations: built-in SMTP, or external providers including Amazon SES, SendGrid, and Mailgun
Mailjet: Volume Pricing for Newsletter Publishers
Mailjet is an email marketing and delivery service for creating, sending, and tracking newsletters and campaigns, alongside transactional email from the same account. Its drag-and-drop editor offers responsive templates, real-time team collaboration, personalization, contact-list management, and campaign statistics. Marketing automation covers welcome emails and date-based messages.
Paid tiers add segmentation, automation, and A/B testing for elements such as subject lines and images, along with dynamic content for showing different material to list segments. Integrations with WordPress, WooCommerce, Shopify, and HubSpot suit small businesses and newsletter publishers who run a website or store. Pricing follows volume. Mailjet’s listed monthly prices are $9 for Starter with 8,000 emails and 2,000 contacts, $19 for Essential with 15,000 emails and unlimited contacts, and $29 for Premium with 15,000 emails and automation. Current details are on the official Mailjet site.
The free plan includes 6,000 emails per month, a 200-email daily limit, and storage for 1,000 contacts, with no credit card required. Mailjet’s help documentation says Free-plan campaigns can reach at most 200 addresses at once, and going over 1,000 contacts places the account on a sending hold. TechRadar also notes that Free and Starter customers receive online support only during their first month.
At a glance
- Best for: small businesses and newsletter publishers, plus larger teams that need high send volumes
- Pricing: Starter $9 per month, Essential $19 per month, and Premium $29 per month, based on listed prices
- Free Plan or Trial: free plan at $0 with 6,000 emails per month and no credit card required
- Subscriber or Send Limits: free plan capped at 1,000 contacts and 200 emails per day; Starter includes 8,000 emails and 2,000 contacts
- Integrations: WordPress, WooCommerce, HubSpot, Shopify, and Google Cloud
SendPulse: Email Plus SMS and Chatbots
SendPulse is an email marketing service for creating and sending newsletters and campaigns, organizing mailing lists, and automating follow-up emails. Its campaign workflow lets you choose mailing lists or tagged contacts, segment recipients, personalize messages, and track opens and clicks. It also combines email with SMS, chatbots, and web push notifications, so one account can cover several channels.
The editor is a drag-and-drop builder, and the Free plan includes more than 140 editable templates. A/B testing for subject lines, content, and sender name is included with Standard and higher plans, but not on Free. Integrations with Make, Zapier, WordPress, Shopify, and Creatio are listed across all four email tiers.
SendPulse suits small businesses, creators, and growing marketing teams that run several channels at once. Its Free plan has firm limits of 500 subscribers and 15,000 emails per month, and free-plan chat support lasts 30 days after registration. Paid email plans scale with list size. At 500 subscribers, Standard is listed at $9.60 per month billed annually with unlimited emails. Pay-as-you-go packages, valid for one year, are also available.
The trade-off is complexity. Capterra reviewers describe the platform as feature-rich, but they report that advanced automation has a learning curve and that parts of the interface can feel cluttered.
At a glance
- Best for: small businesses, creators, and growing marketing teams running email alongside SMS, chatbots, or web push
- Pricing: at 500 subscribers, Standard is $9.60 per month and Pro is $11.52 per month, both billed annually; pay-as-you-go packages are also available, and current figures are on the official site
- Free Plan or Trial: free plan with a drag-and-drop builder and 140+ templates, but no A/B testing
- Subscriber or Send Limits: Free plan capped at 500 subscribers and 15,000 emails per month
- Integrations: Make, Zapier, WordPress, Shopify, and Creatio
Pepipost: Delivery Infrastructure Rather Than a Newsletter Tool
Pepipost’s official website now redirects to Netcore’s Email API page, so the product is best understood as a sending service rather than a newsletter editor. It sends email through SMTP or a RESTful API, offers SDKs for developers, and provides real-time monitoring with event webhooks that report deliveries, opens, and bounces. Subaccounts let you manage separate sending domains from one account.
Netcore’s own documentation is direct about what the service does not do. The Email API is not a campaign or list-management platform, so you cannot upload a subscriber list and send a newsletter from it. A January 2026 review reaches the same conclusion, noting that built-in list segmentation and automated campaign scheduling are not included.
Pepipost suits developers and businesses that need email delivery built into an app or into another marketing tool. It is a poor match for a blogger or small business that wants templates, subscriber management, and campaign reporting in one place. For current figures, check Pepipost’s official site, since its pricing changes often. The signup page lists monthly plans starting at $25 for 100,000 emails, with additional emails priced at $0.60 per 1,000. The Forever Free Plan includes 30,000 email credits in the first month, then 100 emails per day.
At a glance
- Best for: developers and businesses integrating email delivery into an app or another marketing tool
- Pricing: monthly plans starting at $25 for 100,000 emails, with additional emails at $0.60 per 1,000
- Free Plan or Trial: Forever Free Plan with 30,000 email credits in the first month, then 100 emails per day
- Subscriber or Send Limits: free plan has a 1,000-email daily limit in the first month
- Integrations: SMTP, RESTful API, SDKs, and event webhooks for deliveries, opens, and bounces
Choosing Between a Managed Service and Your Own Platform
Start by writing down three numbers: how many editions you need each month, how many subscribers you expect within the next year, and how much of the writing you can realistically take on yourself. Those answers point to the right pricing model. If you send occasionally, a single 500 to 700-word edition for $500 lets you test a provider’s process before you commit. If you send twice a month, the $750 retainer for two editions is the comparison point. If you need weekly sends, the $1,000 monthly plan is the one to match against.
Once you have a shortlist, ask each provider for written answers on the same four points, along with two items that are easy to overlook: who creates your SPF, DKIM, and DMARC records, and who processes unsubscribe requests. Ask for software costs at your projected list size, not your current one.
Your newsletter often depends on sign-up forms, landing pages, or paid search traffic, and the sending decision affects those too. Before you choose a provider, map how your list, website, and campaigns connect, and confirm exactly what each quote covers.
Frequently Asked Questions
1. Which email platform costs least if I only send one newsletter a month?
Brevo’s free plan costs $0 with no time limit or credit-card requirement, allows 300 sends per day, and stores up to 100,000 contacts, so a single monthly edition fits comfortably. Emails sent on that plan display Brevo branding, and A/B testing is not included. Mailchimp’s free plan also covers one monthly send if your list stays within 250 contacts and 500 monthly sends.
2. Can I run a welcome email series without paying for a higher plan?
Brevo’s free plan runs automation for up to 2,000 contacts, so a welcome sequence can start there at no cost. HubSpot’s free email automation is limited to one automated action, which rules out a multi-step series. Kit’s visual automations and email sequences are included in its Creator plan at $33 per month for 1,000 subscribers, even though its free plan covers up to 10,000 subscribers.
3. Which email platforms include A/B testing on their lower-priced plans?
MailerLite highlights A/B testing across campaigns, automations, forms, pop-ups, and landing pages, with multivariate testing limited to its Comfort and Power plans. SendPulse includes A/B testing for subject lines, content, and sender name on its Standard plan and higher, but not on the free plan. In HubSpot, A/B testing is available only on Professional and Enterprise, and Professional is listed at $800 per month.
4. How many subscribers can a free newsletter plan hold before sending stops?
Mailchimp’s free plan caps at 250 contacts, and exceeding that places a hold on sending until you reduce the total or upgrade. MailerLite’s free plan allows 250 active subscribers, and going over can pause both campaigns and automation emails. Mailjet’s free plan allows 1,000 contacts, and passing that limit places the account on a sending hold. GetResponse queues contacts added beyond its 500-contact free limit until you upgrade.
5. What does ActiveCampaign cost for a list of 1,000 contacts?
Starting prices for 1,000 contacts are $19 per month for Starter, $59 for Plus, $99 for Pro, and $179 for Enterprise when billed monthly. Annual billing lowers those figures to $15, $49, $79, and $145 per month. ActiveCampaign has no permanent free plan, only a 14-day trial limited to 100 email sends and one user.
6. How are extra sends billed on Constant Contact?
Constant Contact charges $0.002 for each send beyond the monthly allowance. That allowance is 10 times the contact count on Lite, 12 times on Standard, and 24 times on Premium. A larger list that sends frequently can therefore generate overage charges that the headline plan price does not show.
7. What does a fully outsourced newsletter cost per month?
Across the market, a provider that writes, designs, and sends one edition is commonly priced around $235 per month, while formatting and sending a client-written email can start near $150. Two emails a month with quarterly metrics reviews often come in around $475. Costs climb further when weekly sends, automations, or multiple lists are added, so the scope of each quote matters more than the headline figure.
