How often have you seen a website that looks great, but is poorly designed?
Websites are a critical part of every business. They provide information, allow customers to contact you, and even sell products or services. Unfortunately, many websites look good but don’t function well. This means they’re less likely to convert visitors into buyers. This is why a good website design is also very important.
Here are some common mistakes in website designthat web designers make, and why they cause problems. Learn from their mistakes and avoid them.
1. Not Testing Your Page Layout Before Putting It On The Web
The first mistake most people make when designing a page layout for the web is not testing it on all major browsers before putting it online. When I say “all major browsers,” I mean Internet Explorer 6 through 9, Firefox 2 through 3, Safari 1 through 4, Opera 8 through 11, Chrome 5 through 10, and mobile versions of these browsers as well. These are the browsers that account for about 90% of the traffic on the web today. If your site doesn’t work properly with any one of those browsers, then you need to re-design it.
If you test only IE9, you may be missing out on more than half of your potential audience.
If you want to see how your page layout will look across different browsers, use Google’s Browser Simulator tool. You can also try using the W3C HTML Validator.
2. Failing To Include A Navigation Bar
A navigation bar provides easy access to your pages. It allows users to find what they’re looking for quickly and easily. Without a navigation bar, users might not know where to go next.
There are two types of navigation bars: horizontal and vertical. Horizontal navigation bars appear along the top of the browser window. Vertical navigation bars appear at the left side of the browser window. Both kinds of navigation bars should include links to each page in your site.
YouYou can insert an image instead of text. You can add a navigation bar to your header file (the file that contains the HTML tags that define the structure of your page).
3. Using Too Many Images In One Page Layout
Images are important tools for communicating visually. However, too many images can slow down loading time and reduce the overall performance of your site.
When you design a page layout for the Web, you should keep the number of images used to a minimum. Ideally, there should be no more than three per page.
4. Making Text Too Small For Screen Readers
Screen readers are computer programs that read aloud the content on your website so that blind users can navigate your site. Unfortunately, if the text on your site is too small, screen readers cannot read it, and you lose valuable customer data. To ensure that your text is readable by screen readers, use a font size between 12 and 14 points, depending on the typeface.
5. Not Including Clear Instructions About How To Use Your Website
Many people think that clear instructions are optional. But this isn’t true. Visitors who land on your site need to understand exactly how to use it.
For example, if you have a form on your site, visitors must know how to fill it out. They also need to know whether or not they’ve filled it correctly.
6. Leaving Out Keywords From Your Meta Tags
Meta tags are short lines of code that tell search engines like Google what kind of information you want them to index. This helps ensure that your site appears high up in the results of searches conducted by people searching for related topics.
Your meta tag should contain keywords that describe the topic of your page. The keywords you choose should match the words that people enter into search boxes when trying to locate your site
7. Having Poorly Written Content
Webpages that contain poorly written content are often difficult to understand. This makes them hard to read and increases the chance that visitors will leave without reading them. Make sure that all of your webpages are well-written, using proper grammar and spelling. Focus on the message rather than fancy formatting. Write about topics that interest your target audience and make sure that you write clearly and concisely.
8. Being Unresponsive
Some websites take forever to load. Others don’t respond at all. Either way, these sites make customers feel uncomfortable and frustrated. This results to a poor user experience which leads to lost sales and unhappy customers.
9. Not Optimizing Your Images
In order to improve the speed of your site, you need to optimize your images. There are several ways to do this. First, resize your images to a maximum width of 150 pixels and a height of 100 pixels. Second, compress your images with either GIMP or Photoshop. Third, remove unnecessary graphics from your pages. And last but not least, replace images with CSS backgrounds.
10. Not Using The Right Fonts
A lot of designers may overlook this, but the right fonts can help create a professional appearance for your site. Choose a serif font such as Arial, Helvetica or Times New Roman. These fonts are easy to read and look good on any device. Avoid using sans-serif fonts because they tend to be harder to read. If you’re having trouble choosing the perfect font, try using online tools that allow you to browse through thousands of free fonts and find one that fits your needs.
11. Not Adding A Copyright Notice
Copyrighted material can get you into trouble with the law. If you publish materials online, then you should always include a copyright notice. You should also add a link to where you got the material so that visitors can contact you if they believe that you copied their work.
12. Forgetting About Mobile Devices
Mobile devices such as smartphones and tablets require different layouts than desktop computers. It’s essential to remember this when designing a webpage. For example, smartphone users have small screens and therefore must use shorter paragraphs and smaller images.
13. Hiring Cheap Labor for Website Design
If you hire cheap labor, you may end up paying much more in the long run. Try hiring freelancers through reputable agencies that offer good rates and quality services. Also, avoid using low-quality contractors who charge very little money. They won’t provide high-quality work. Be critical when reviewing proposals and ensure that you only choose people or companies that meet your standards.
14. Ignoring SEO
Search engine optimization (SEO) is one of the most effective ways to drive traffic to your site. When you implement SEO techniques properly, you can increase the amount of click-throughs to your site.
15. Not Getting Feedback
It’s easy to overlook problems until they become major issues. By getting feedback early on, you can avoid costly mistakes. Ask friends and family members what they think about your website. Or, ask other professionals to review it for you.
16. Failing To Monitor Traffic
You need to monitor traffic to your website regularly. You can do this using tools such as Google Analytics. These tools allow you to see which keywords are driving traffic to your site, as well as the demographics of those visitors.
17. Overlooking Social Media
Your business will never succeed without social media. That said, you still need to make sure that your brand identity is consistent across all forms of social media. Your logo and color scheme should remain the same regardless of how you share information. You should also utilize social media marketing to boost traffic to your site. Facebook has almost 2 billion active users worldwide, so you shouldn’t ignore them. Use social media sites like Twitter, Pinterest, Instagram, LinkedIn, YouTube, and Google+ to promote your business.
18. Not Optimizing Images
Images play an important role in improving the overall performance of your website. Therefore, you should make sure that all images are optimized before uploading them. This includes cropping out extra space around the image, reducing file sizes, and replacing blurry photos with sharper ones.
19. Making Too Many Changes
If you constantly change your website, you risk losing your audience. Avoid making too many changes at once. Start slowly and gradually add new features to your site. This allows you to test each feature thoroughly and ensures that there aren’t any unexpected bugs.
20. Not Providing Customer Service
Your customers expect to receive customer service whenever they have a problem or question. Make sure that you provide excellent support. If you don’t know how to answer common questions, find someone who does. Also, be available via phone, email, chat, or live chat. Provide clear answers to any questions that your clients might have.
Website design is a very important aspect of running a successful online business. However, there are many things that can go wrong when designing a website. Some of these mistakes are easy to fix while others may require a complete redesign.The best way to avoid common pitfalls is to understand them first. This means reading articles like these and asking questions.After all, if you have a basic understanding of web design, you won’t fall into the same traps over and over again.
Regardless of whether you want to learn more about web design or just look at some examples of great websites, we hope that our list of 20 mistakes will help you improve your own designs.